Rice is generally white in colour. Presently, Black is the colour for many black rice farmers of Assam who are laughing all the way to the bank. The credit for making Black rice cultivation a revolution in Assam goes to one farmer, Mr. Upendra Rabha. Black rice is known for its high nutritional value and is a rich source of iron, vitamin E, antioxidants, calcium, magnesium and zinc. Mr. Upendra Rabha from Amguripara village near Dudhnoi in Goalpara district is a progressive farmer who is the pioneer of black rice cultivation in Assam. Due to his untiring effort, Black rice is popularly known as Upendra Rice. He started black rice cultivation in 2011 under the guidance of KVK Goalpara. He emphasises mainly on black rice cultivation and has inspired many farmers across Assam to take up cultivation of this exotic variety of rice which has high nutritional value